Susan Southerland
Presentation Topic: Customize Your Approach by Identifying the 4 Types of Brides
Celebrity wedding planner, author, and wedding business consultant, Susan Southerland, is one of the foremost experts in the wedding industry today. She boasts the honor of planning thousands of weddings, and now she helps other wedding vendors achieve the same success. Susan is president of Just Marry!, a full service wedding planning company with offices in Orlando, Florida. Her exceptional weddings have been featured numerous times on the Style Network’s “Whose Wedding Is It Anyway?” and TLC’s “A Wedding Story.” Her cutting-edge advice has been seen on television stations around the country as well as The Wall Street Journal, The New York Times, USA Today, Inc. Magazine and periodicals around the world.
Susan currently consults to both brides and vendors to provide stress-free planning processes. Her advice can be heard at conferences such as Wedding MBA and CaterSource, as well as local seminars throughout the country for those who want to make their wedding businesses flourish while maintaining a sane work and personal environment.
Susan will present the four distinct bride personality types: Savvy (high art and high business), Functional (high business and low art), Visionary (high art and low business) and Bewildered (low business and low art)? Learn how to appeal to each bride type by customizing your approach and anticipating her needs.
National wedding expert, Susan Southerland, will teach you to identify the type of bride you are selling to and how it relates to each aspect of the wedding, use certain words and queues in your marketing materials to attract each bride type, and increase sales and enhance the wedding day experience.
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