Presentation Topic: Motivation to Create, Succeed and Inspire

Voted the best keynote speaker ever heard or used by the readers of Meetings and Conventions magazine, Simon T. Bailey is a compelling instigator who enriches people’s lives by encouraging them to create the destiny they want.

He does this by illuminating and then magnifying the brilliance inherent in everyone through his positively contagious energy and enthusiasm. His transformational insights, delivered with compassion and humor, connect viscerally with audiences; and have earned Simon recognition as one of the Top 25 Speakers Shaping the Speaking Profession.

Since leaving the Walt Disney Company and discovering his vocation eight years ago, Simon has worked with three hundred of the Fortune 1000 and written 6 books, one of which, Release Your Brilliance, was voted #17 of the top 100 books being read by corporate America.

A repeat speaker at Microsoft, Dell, and Society of Human Resource Management, Simon is also the founder of Brilliance Institute, Inc., a consulting and educational think tank.

Somehow he still finds time to write columns for Prestige Magazine, London UK and Destiny Magazine, South Africa. Simon’s seventh book will be published in 2011.

SimonTBailey.com

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Presentation Topic: Customize Your Approach by Identifying the 4 Types of Brides

Celebrity wedding planner, author, and wedding business consultant, Susan Southerland, is one of the foremost experts in the wedding industry today. She boasts the honor of planning thousands of weddings, and now she helps other wedding vendors achieve the same success. Susan is president of Just Marry!, a full service wedding planning company with offices in Orlando, Florida. Her exceptional weddings have been featured numerous times on the Style Network’s “Whose Wedding Is It Anyway?” and TLC’s “A Wedding Story.” Her cutting-edge advice has been seen on television stations around the country as well as The Wall Street Journal, The New York Times, USA Today, Inc. Magazine and periodicals around the world.

Susan currently consults to both brides and vendors to provide stress-free planning processes. Her advice can be heard at conferences such as Wedding MBA and CaterSource, as well as local seminars throughout the country for those who want to make their wedding businesses flourish while maintaining a sane work and personal environment.

Susan will present the four distinct bride personality types: Savvy (high art and high business), Functional (high business and low art), Visionary (high art and low business) and Bewildered (low business and low art)? Learn how to appeal to each bride type by customizing your approach and anticipating her needs.

National wedding expert, Susan Southerland, will teach you to identify the type of bride you are selling to and how it relates to each aspect of the wedding, use certain words and queues in your marketing materials to attract each bride type, and increase sales and enhance the wedding day experience.

SusanSoutherland.com

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Presentation Topic: The Law as it Relates to Your Wedding Business

Katy Carrier is the founding attorney and principal of Carrier & Associates, a boutique law practice catering to event professionals and other creative businesses, and also authors the blog ‘The Law for Creatives’. A serial entrepreneur, Katy has launched a number of creative business endeavors, and founded Carrier & Associates on the premise that creative business owners can benefit greatly from specialized legal services. Katy is a graduate of Tulane University Law School in New Orleans, Louisiana, and earned a bachelor’s degree in journalism from the University of North Carolina at Chapel Hill. Prior to starting Carrier & Associates, Katy worked as an associate attorney in the areas of business/transactional law, civil litigation, international law and intellectual property, and also as a litigation consultant for a number of large law firms for corporate and antitrust matters.

Attorney Katy Carrier will lead an informative discussion about the law as is relates to your wedding business.  Learn how to protect your business and personal assets, and avoid running afoul of government regulations.

Topics will include:

• Drafting and negotiating client contracts
• Insurance for your business
• Selecting the proper business entity
• Protecting your brand
• Employment issues, such as interns and independent contractors
• Trademark, copyright, trade secret and patents
• Legal issues in social media use

Come prepared with your legal questions!

CarrierandAssoc.com

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Presentation Topic: What is “High-End”: How to Recognize, Appreciate, and Offer Luxury.

Val is the editor of Utah Bride & Groom magazine. Prior to becoming editor at the beginning of this year, Val Rasmussen spent seven years operating her own floral and event design business, StellaPosy, servicing fashionable brides in Salt Lake and Park City.  With over 12 years total in the wedding industry, Val is no stranger to bringing a bride’s dream to reality. Additionally, she has traveled the nation and even to France to attend the weddings of her close friends and she chose a destination wedding on the beach in Mexico for her own nuptials.

She currently resides in Salt Lake City with her husband and 2 little boys.

UtahBrideAndGroom.com

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Presentation Topic: Fearless Negotiation Skills.

She is the GET REAL Sales Coach who is straight-forward, inspiring, original and well known for her collection of Chuck Taylor’s. Saundra has had extensive training in her corporate days of selling media and advertising with high quotas. Honing her sales skills she has built a successful event planning business in the Midwest, planning…forever events and now shares her savvy sales knowledge with other wedding professionals through speaking engagements and GET REAL Sales Workshops across the country. A presenter at last year’s event, Saundra was requested back by many attendees.

Saundra resides in Indiana, but like so many of our guests, is frequently invited to speak and share all of the the country.

SaundraHadley.com

PlanningForever.com

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Presentation Topic: Creating Marketing Results You’ll Need to Compete

Harmony Walton is the founder of The Bridal Bar®, a complimentary wedding resource library with locations in Los Angeles, San Diego, and Atlanta. A pioneer of the one-stop wedding shop model, The Bridal Bar invites couples in to experience wedding concepts that come to life with the convenience of one central location, with some of the best in the bridal business represented. Since its inception, The Bridal Bar has become the go-
to Hollywood wedding resource with a client list that reads like an awards show roster including Tom Cruise and Katie Holmes, Katherine Heigl and Josh Kelley, Will and Jada Pinkett Smith, and Kendra Wilkinson and Hank Baskett, among many others. Thanks to its success, The Bridal Bar has been featured in over 100+ media outlets, including Access Hollywood, Entertainment Tonight, The New Yorker, The Associated Press, The Los Angeles Times, InStyle Weddings, Town and Country Weddings, and People Magazine. Harmony is also a contributing writer to a handful of national and regional publications, and is the previous editorial director and senior producer for a national wedding television show.

Over the years The Bridal Bar has expanded into other markets, most notably growing into cities beyond its Los Angeles hub and most recently launching the Bridal Bar Home by Jennifer Adams collection, a joint retail venture featuring luxury bed linens for discerning wedding guests, newlyweds, and nesters. Up next, The Bridal Bar plans to launch an exciting new website, dedicated to bringing the best in bridal across the globe to the fingertips of its audience…stay tuned!

Challenged with marketing not only a new brand but a new business model in the marketplace, Harmony Walton took her start-up company with virtually no advertising budget and put it at the forefront of the industry, in over 100+ media outlets, and in the lives of her target clients. From the perspective of a previous television producer, bridal editor, and someone who continues to market her business independently, she will take you through the cornerstones and steps needed to ingrain your business into the minds of your key audience. By looking at how to anchor what messages from an intentional and strategic position of the WHO, WHAT, WHEN, WHERE, WHY AND HOW, Harmony will share with you the ways in which marketing your business brings about the results you need to compete.

TheBridalBar.com

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